Hemanth Pedagada
Hemanth Pedagada
Less friction. More connection. Always intentional.
RummyTime’s New Player Onboarding Redesign Case Study
In a high-stakes gaming environment, a smooth first experience is everything. This case study reveals how we redesigned RummyTime’s onboarding to ease user anxiety, clarify next steps, and foster early trust — turning hesitation into confident engagement through thoughtful UX.
View case study
Add Cash (R2AC)
4%
Install > Registration (I2R)
+13%
RummyTime’s New Player Onboarding Redesign Case Study
In a high-stakes gaming environment, a smooth first experience is everything. This case study reveals how we redesigned RummyTime’s onboarding to ease user anxiety, clarify next steps, and foster early trust — turning hesitation into confident engagement through thoughtful UX.
View case study
Add Cash (R2AC)
4%
Install > Registrations
+13%
RummyTime’s New Player Onboarding Redesign Case Study
In a high-stakes gaming environment, a smooth first experience is everything. This case study reveals how we redesigned RummyTime’s onboarding to ease user anxiety, clarify next steps, and foster early trust — turning hesitation into confident engagement through thoughtful UX.
View case study
Add Cash (R2AC)
4%
Install > Registration (I2R)
+13%
Enhancing Player Insights: A UX Approach to Improving Rummy Skills
Learning rummy can be intimidating — especially in a competitive real-money setup. This case study explores how we designed an engaging, easy-to-grasp learning module that helped new players build skills, gain confidence, and transition smoothly from practice to real gameplay. Through guided UX, we turned hesitation into motivation.
View case study
Drop rate on first turn reduced by
15%
No. of users choose regional language
31.3k
Enhancing Player Insights: A UX Approach to Improving Rummy Skills
Learning rummy can be intimidating — especially in a competitive real-money setup. This case study explores how we designed an engaging, easy-to-grasp learning module that helped new players build skills, gain confidence, and transition smoothly from practice to real gameplay. Through guided UX, we turned hesitation into motivation.
View case study
Add Cash (R2AC)
4%
Install > Registration
+13%
Enhancing Player Insights: A UX Approach to Improving Rummy Skills
Learning rummy can be intimidating — especially in a competitive real-money setup. This case study explores how we designed an engaging, easy-to-grasp learning module that helped new players build skills, gain confidence, and transition smoothly from practice to real gameplay. Through guided UX, we turned hesitation into motivation.
View case study
Drop rate on first turn reduced by
15%
No. of users choose regional language
31.3k
Skill Enhancement: Elevating User Engagement through Informed Decisions
After laying the foundation with the Skill Enhancement feature in Part 1 — aiming to build a more skill-driven ecosystem — it was time to move to the next stage:
Empower users to make smarter, data-backed decisions about their gameplay.
Win rate increased to
18%
No. Users refreshed Score
44k +
Skill Enhancement: Elevating User Engagement through Informed Decisions
After laying the foundation with the Skill Enhancement feature in Part 1 — aiming to build a more skill-driven ecosystem — it was time to move to the next stage:
Empower users to make smarter, data-backed decisions about their gameplay.
Win rate increased to
18%
No. Users refreshed Score
44k +
Designing a Seamless Deposit Experience: Enhancing the "Add Cash" Flow on RummyTime
This case study showcases our effort to streamline the "Add Cash" flow in the RummyTime app. We focused on aligning the experience with RummyTime’s updated brand identity. The result: a more intuitive, visually appealing, and simplified deposit journey.
Daily Add Cash increased by
12%
Daily Acquisitions increased by
8%
Designing a Seamless Deposit Experience: Enhancing the "Add Cash" Flow on RummyTime
This case study showcases our effort to streamline the "Add Cash" flow in the RummyTime app. We focused on aligning the experience with RummyTime’s updated brand identity. The result: a more intuitive, visually appealing, and simplified deposit journey.
Daily Add Cash increased by
12%
Daily Acquisitions increased by
8%
Designing a Seamless Deposit Experience: Enhancing the "Add Cash" Flow on RummyTime
This case study showcases our effort to streamline the "Add Cash" flow in the RummyTime app. We focused on aligning the experience with RummyTime’s updated brand identity.
The result: a more intuitive, visually appealing, and simplified deposit journey.
Daily Add Cash increased by
12%
Daily Acquisitions increased by
8%
Skill Enhancement: Elevating User Engagement through Informed Decisions
After laying the foundation with the Skill Enhancement feature in Part 1 — aiming to build a more skill-driven ecosystem — it was time to move to the next stage: Empower users to make smarter, data-backed decisions about their gameplay.
Add Cash (R2AC)
4%
Install > Registration
+13%
Designing a Seamless Deposit Experience: Enhancing the "Add Cash" Flow on RummyTime
This case study showcases our effort to streamline the "Add Cash" flow in the RummyTime app. We focused on aligning the experience with RummyTime’s updated brand identity.
The result: a more intuitive, visually appealing, and simplified deposit journey.
Daily Add Cash increased by
12%
Daily Acquisitions increased by
8%
Design in Motion: My Double Diamond Flow
I follow the Double Diamond approach to balance exploration and focus. It helps me deeply understand problems before crafting and validating effective solutions — ensuring both user needs and business goals are met.
01
Discover
I dive deep to learn—not assume—by observing real users in real contexts to uncover needs hidden beneath the obvious.
Define
I connect the dots to shape clarity, turning insights into sharp problem statements that align teams around a focused design challenge.
02
Develop
I explore ideas fearlessly with purpose, using rapid sketches and prototypes to test possibilities and bridge creativity with feasibility.
03
Deliver
I refine until the experience feels effortless for the user, launching solutions that resonate and perform through validation and iteration.
04
Design in Motion: My Double Diamond Flow
I follow the Double Diamond approach to balance exploration and focus. It helps me deeply understand problems before crafting and validating effective solutions — ensuring both user needs and business goals are met.
01
Discover
I dive deep to learn—not assume—by observing real users in real contexts to uncover needs hidden beneath the obvious.
Develop
I explore ideas fearlessly with purpose, using rapid sketches and prototypes to test possibilities and bridge creativity with feasibility.
03
Define
I connect the dots to shape clarity, turning insights into sharp problem statements that align teams around a focused design challenge.
02
Deliver
I refine until the experience feels effortless for the user, launching solutions that resonate and perform through validation and iteration.
04
Design in Motion: My Double Diamond Flow
I follow the Double Diamond approach to balance exploration and focus. It helps me deeply understand problems before crafting and validating effective solutions — ensuring both user needs and business goals are met.
01
Discover
I dive deep to learn—not assume—by observing real users in real contexts to uncover needs hidden beneath the obvious.
Define
I connect the dots to shape clarity, turning insights into sharp problem statements that align teams around a focused design challenge.
02
Develop
I explore ideas fearlessly with purpose, using rapid sketches and prototypes to test possibilities and bridge creativity with feasibility.
03
Deliver
I refine until the experience feels effortless for the user, launching solutions that resonate and perform through validation and iteration.
04
Skills
Skills
UX Design
UX Design
UX Design
UI Design
UI Design
UI Design
Product Design
Product Design
Product Design
Design Systems
Design Systems
Design Systems
User research
User research
User research
Workshops
Workshops
Workshops
Design Sprint
Design Sprint
Design Sprint
Interaction Design
Interaction Design
Interaction Design
User Testing
User Testing
User Testing
Usability Testing
Usability Testing
Usability Testing
UX Research
UX Research
UX Research
Leadership
Leadership
Leadership
Mentoring
Mentoring
Mentoring
No-Code
No-Code
No-Code
+ More
+ More
+ More
Experience
Experience
Senior Product Designer
Senior Product Designer
Senior Product Designer
Gameskraft
Gameskraft
Gameskraft
Feb 2022 - Present
Feb 2022 - Present
Lead UX/UI Designer
Lead UX/UI Designer
Lead UX/UI Designer
Zomentum
Zomentum
Feb 2011 - Feb 2022
Feb 2011 - Feb 2022
Senior Product Designer
Senior Product Designer
Senior Product Designer
UpGrad
UpGrad
Sep 2019 - Aug 2020
Sep 2019 - Aug 2020
Senior Product Designer
Senior Product Designer
Senior Product Designer
Paytm
Paytm
Mar 2017 - Sep 2019
Mar 2017 - Sep 2019
Senior Product Designer
Senior Product Designer
Senior Product Designer
Sunera Tech
Sunera Tech
Dec 2012 - Sep 2016
Dec 2012 - Sep 2016
UI Designer
UI Designer
UI Designer
C&K Managment
C&K Management
Dec 2012 - Aug 2014
Dec 2012 - Aug 2014
Beyond the Canvas — My Design Blog
Beyond the Canvas — My Design Blog
RummyTime’s New Player Onboarding
Redesign Case Study
RummyTime’s New Player
Onboarding Redesign Case
Study
RummyTime’s New Player
Onboarding Redesign Case
Study
Discover how we optimized the onboarding journey to boost engagement and retention.
Discover how we optimized the onboarding journey to boost engagement and retention.
Enhancing Player Insights: A UX Approach
to Improving Rummy Skills
Enhancing Player Insights:
A UX Approach to
Improving Rummy Skills
Enhancing Player Insights:
A UX Approach to
Improving Rummy Skills
How do we help players feel more confident in a high-pressure moment? Here’s how we used empathy, data, and design to reimagine the “Drop” decision in RummyTime
What Partners Say About Our Collaborative Journey
What Partners Say
About Our Collaborative
Journey
I had the pleasure of collaborating with Hemanth on almost every feature of RummyTime, with a special highlight being the RummyRewind project. His thought process was methodical and innovative, which made our brainstorming sessions incredibly productive. Our collaboration was seamless, and I truly enjoyed working alongside him to create a refined user experience.
Iqbal Baig
I worked closely with Hemanth on the RummyTime project, particularly when we restructured the main flows during the GST implementation. His vision for the product was exceptional, and his ability to think outside the box visually is truly remarkable. Hemanth's design ideology added a unique touch to the entire experience, and his attention to detail was a key factor in the success of the project.
Rahul Singla
I've had the privilege of working with Hemanth over the years, both at Paytm and now at Gameskraft. The most memorable collaboration was on the Add Cash project, where his approach to problem-solving and our smooth teamwork led to a highly efficient solution. Hemanth’s clear and strategic thought process, combined with his strong collaborative skills, makes him a great partner in any design journey.
Crafting thoughtful
designs for impactful experiences.
Schedule a call with Hemanth Pedagada.
Crafting thoughtful
designs for impactful experiences.
Schedule a call with Hemanth Pedagada.